"To Incorporate or Not To Incorporate"
April 16, 5-7pm
Arts Council of Greater Grand Rapids
532 Ottawa Avenue NW


On April 16, 5-7pm at the Arts Council, attorney Michael Puerner
with Hastings Mutual Insurance will present a workshop on the benefits and risks of incorporation as a small business.

Cost: FREE for members of the Arts Council $15 for non-members.

Are you an independent artist seeking to make your living through your art?
Are you wondering about the pros and cons, benefits and risks
of setting yourself up as a small business?
Have you decided to incorporate but don’t know where to go next?

The Arts Council can help!

Many individual artists who seek to make their living full-time through their craft are self-employed. This status carries certain tax and liability risks whereas incorporation as a small business may provide some protection. Mr. Puerner will lead participants through an assessment of the circumstances and situations in which incorporation may be beneficial. He will identify and compare the different for-profit corporation entities and take the participants step-by-step through the process of incorporation.

To RSVP for the series by April 14 or to inquire about membership
with the Arts Council, call (616) 459-2787.

To download this information in PDF format, click here. (36k)



"Marketing 101-A Recipe for Success"
Two-part Series: April 17 & 24, 5-7pm
Arts Council of Greater Grand Rapids
532 Ottawa Avenue NW


On April 17 and 24, 5-7pm at the Arts Council, Susan K. Jones, marketing professional and professor at Ferris State University will present a two-part series of workshops on the basics of developing a winning marketing strategy.

Cost: FREE for members of the Arts Council $15 for non-members.

Do you feel like you are the best-kept secret in Grand Rapids?
Does your organization do great work and want more people to experience it?
Are you aware that you need a marketing strategy but don’t know how to begin?

The Arts Council can help!

The first workshop in the series on April 17 will cover important marketing basics and participants will begin to draft a marketing plan. Professor Jones will lead the group in setting marketing goals and describing their organization’s niche within the community. During the second workshop in the series on April 24 participants will complete the outline for a solid and successful marketing plan. Come with questions, leave with a plan!

To RSVP for the series by April 14 or to inquire about membership
with the Arts Council, call (616) 459-2787.

To download this information in PDF format, click here. (36k)

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